{"id":2161,"date":"2023-12-13T00:39:17","date_gmt":"2023-12-13T06:39:17","guid":{"rendered":"https:\/\/sagebrowndesigns.com\/portfolio\/?page_id=2161"},"modified":"2024-05-02T08:44:36","modified_gmt":"2024-05-02T14:44:36","slug":"case-study","status":"publish","type":"page","link":"https:\/\/sagebrowndesigns.com\/portfolio\/index.php\/case-study\/","title":{"rendered":"Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2161\" class=\"elementor elementor-2161\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d81rkru elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d81rkru\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d52789c elementor-invisible\" data-id=\"d52789c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f119269 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"f119269\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-de7219f\" data-id=\"de7219f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-869b955 elementor-widget elementor-widget-heading\" data-id=\"869b955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Officeology Case Study<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3277e elementor-widget elementor-widget-text-editor\" data-id=\"ae3277e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For this class project my client, Jessica, contacted me to re-design her logo and create a branding guide for her office supply store, Officeology. We started this project towards the end of October and finished in late November.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f792ca3 elementor-widget elementor-widget-image\" data-id=\"f792ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1524\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/officeology-hero-scaled.jpeg\" class=\"attachment-full size-full wp-image-2780\" alt=\"\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/officeology-hero-scaled.jpeg 2560w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/officeology-hero-300x179.jpeg 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/officeology-hero-1024x610.jpeg 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/officeology-hero-768x457.jpeg 768w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/officeology-hero-1536x915.jpeg 1536w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/officeology-hero-2048x1220.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7ca6b36 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"7ca6b36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dce2188 elementor-widget elementor-widget-heading\" data-id=\"dce2188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Discovery Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c93381d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"c93381d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bfe675c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"bfe675c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b007207 elementor-widget elementor-widget-text-editor\" data-id=\"b007207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To start this process we set up a meeting where I asked her questions to get to know her and her brand better. She mentioned she wished she had a different color scheme that was brighter, the logo to have a modern feel, and she wanted the colors as well as the logo itself to pop more. The core values she wanted me to represent in her brand included the following:<\/p><ul><li>Brand Loyalty<\/li><li>Fun<\/li><li>Cheerful<\/li><li>Honest<\/li><li>Great friendly atmosphere<\/li><li>Personable with customers<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-490e4dd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"490e4dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76ac112 elementor-widget elementor-widget-image\" data-id=\"76ac112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/office-home-workspace-820390-1024x682.jpg\" class=\"attachment-large size-large wp-image-2178\" alt=\"office, home, workspace-820390.jpg\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/office-home-workspace-820390-1024x682.jpg 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/office-home-workspace-820390-300x200.jpg 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/office-home-workspace-820390-768x512.jpg 768w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/office-home-workspace-820390.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a838d17 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"a838d17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-369393e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"369393e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-522ef1b elementor-widget elementor-widget-image\" data-id=\"522ef1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/AdobeStock_209090837-1024x683.jpeg\" class=\"attachment-large size-large wp-image-2684\" alt=\"\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/AdobeStock_209090837-1024x683.jpeg 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/AdobeStock_209090837-300x200.jpeg 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/AdobeStock_209090837-768x512.jpeg 768w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/AdobeStock_209090837-1536x1024.jpeg 1536w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/AdobeStock_209090837-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-021edcd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"021edcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ead4cbf elementor-widget elementor-widget-text-editor\" data-id=\"ead4cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Her target audience included individuals who own local businesses and need office supplies. Her mission statement was very thorough, looking through it I was able to pull more attributes that represented her brand:<\/p><ul><li>Solution driven<\/li><li>Positivity<\/li><li>Commitment to brilliance<\/li><li>Empathy<\/li><li>Creativity<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8257167 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"8257167\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5608056 elementor-widget elementor-widget-heading\" data-id=\"5608056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78aeb5d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"78aeb5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff77f51 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ff77f51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb8175 elementor-widget elementor-widget-image\" data-id=\"ddb8175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1093\" height=\"614\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Mood-Board-1-optimized.png\" class=\"attachment-full size-full wp-image-2447\" alt=\"\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Mood-Board-1-optimized.png 1093w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Mood-Board-1-optimized-300x169.png 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Mood-Board-1-optimized-1024x575.png 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Mood-Board-1-optimized-768x431.png 768w\" sizes=\"(max-width: 1093px) 100vw, 1093px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-277b377 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"277b377\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e273d elementor-widget elementor-widget-image\" data-id=\"92e273d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1093\" height=\"614\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Mood-Board-2-optimized-1.png\" class=\"attachment-full size-full wp-image-2443\" alt=\"\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Mood-Board-2-optimized-1.png 1093w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Mood-Board-2-optimized-1-300x169.png 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Mood-Board-2-optimized-1-1024x575.png 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Mood-Board-2-optimized-1-768x431.png 768w\" sizes=\"(max-width: 1093px) 100vw, 1093px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce9a61b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"ce9a61b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fddc068 elementor-widget elementor-widget-text-editor\" data-id=\"fddc068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The first step in my design process is to create various mood boards that give the client a feel for what the logo could end up looking like. I gave her two options for the color scheme, one based on the original logo colors, just brighter, and another that I felt represented her core values best. The color scheme we ended up choosing was a combination of blue hues, yellow, purple, and pink. Blue is synonymous with honesty and is a trustworthy color. Yellow is positive, fun, cheerful, and linked to creativity. Purple is linked to empathy, and I chose a bright pink to offset the purple. The psychology behind the colors all accurately represents her core values, and to make sure the logo visually represents these values further, I wanted to do the same for the fonts.\u00a0<\/p><p>To have a modern look and feel all the fonts we agreed on were san-serif fonts. And because creativity is one of her core values, the name of her business is creative, along with a creative tagline: \u201cThe Science of Productivity\u201d, it was only fitting to greet her customers with a creative font. We ended up choosing LTC Globe Gothic for the primary font. With honesty being a core value, I wanted to have a trustworthy font as a secondary option for her tagline, for this we went with Zahrah Tamil Medium. And finally, to tie everything together we needed a friendly font that\u2019s easy to ready for anything written in body copy, for this we agreed on Brother 1816 regular.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe37aa3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"fe37aa3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86ffb64 elementor-widget elementor-widget-heading\" data-id=\"86ffb64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo Drafts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-pkwyrcm elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible\" data-id=\"pkwyrcm\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-00fe61f\" data-id=\"00fe61f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0ae45e elementor-widget elementor-widget-image\" data-id=\"f0ae45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"5767\" height=\"3275\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-01.png\" class=\"attachment-full size-full wp-image-2250\" alt=\"\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-01.png 5767w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-01-300x170.png 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-01-1024x582.png 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-01-768x436.png 768w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-01-1536x872.png 1536w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-01-2048x1163.png 2048w\" sizes=\"(max-width: 5767px) 100vw, 5767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77f9305\" data-id=\"77f9305\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d5532e elementor-widget elementor-widget-image\" data-id=\"4d5532e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"5767\" height=\"3275\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-02.png\" class=\"attachment-full size-full wp-image-2251\" alt=\"\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-02.png 5767w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-02-300x170.png 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-02-1024x582.png 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-02-768x436.png 768w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-02-1536x872.png 1536w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-02-2048x1163.png 2048w\" sizes=\"(max-width: 5767px) 100vw, 5767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-92c59ca\" data-id=\"92c59ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3779df elementor-widget elementor-widget-image\" data-id=\"d3779df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"5767\" height=\"3275\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-03.png\" class=\"attachment-full size-full wp-image-2252\" alt=\"\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-03.png 5767w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-03-300x170.png 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-03-1024x582.png 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-03-768x436.png 768w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-03-1536x872.png 1536w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-first-logo-drafts-03-2048x1163.png 2048w\" sizes=\"(max-width: 5767px) 100vw, 5767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ddf52c0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"ddf52c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-526fe12 elementor-widget elementor-widget-text-editor\" data-id=\"526fe12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The next step is taking everything I&#8217;ve learned from our meetings and start drafting logo options. For these options I presented, I wanted to have a play on words with her tagline, \u201cThe Science of Productivity\u201d I desired something in the logo to represent a combination of science and productivity. This is represented throughout the variations I showed Jessica.\u00a0<\/p><p>After we narrowed down what logo we liked I made a few revisions and finalized her logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb0f17e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"fb0f17e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8a905 elementor-widget elementor-widget-heading\" data-id=\"9c8a905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Final Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faff49a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"faff49a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4c9cd elementor-widget elementor-widget-image\" data-id=\"7f4c9cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"275\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-Logo-tagline-transparent-background-768x275.png\" class=\"attachment-medium_large size-medium_large wp-image-2285\" alt=\"\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-Logo-tagline-transparent-background-768x275.png 768w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-Logo-tagline-transparent-background-300x108.png 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-Logo-tagline-transparent-background-1024x367.png 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-Logo-tagline-transparent-background-1536x550.png 1536w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/Officeology-Logo-tagline-transparent-background-2048x734.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-577a423 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"577a423\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-913c7f9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"913c7f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b955725 elementor-widget elementor-widget-image\" data-id=\"b955725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1125\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Officeology-phone-Mock-Up-1.png\" class=\"attachment-full size-full wp-image-2437\" alt=\"\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Officeology-phone-Mock-Up-1.png 1500w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Officeology-phone-Mock-Up-1-300x225.png 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Officeology-phone-Mock-Up-1-1024x768.png 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/04\/Officeology-phone-Mock-Up-1-768x576.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a48c83 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"6a48c83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6f9ee elementor-widget elementor-widget-image\" data-id=\"2d6f9ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/elementor\/thumbs\/Officeology-Mockup-black-notebook-scaled-qmk9t8urccjxtdl9o8yu6aiqx0v9k5y2wlfub2hfo4.jpg\" title=\"Workplace of professional Designer on white Office Table with colour palette\" alt=\"Workplace of professional Designer on white Office Table with colour palette\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8326c90 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"8326c90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb3dbf elementor-widget elementor-widget-image\" data-id=\"cbb3dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/elementor\/thumbs\/Officeology-Window-Signage-MockUp-optimized-qnhl58u3yb8fppddzrwo9xbzl0myamolf7imzdqhsw.png\" title=\"Officeology-Window-Signage-MockUp-optimized\" alt=\"Officeology-Window-Signage-MockUp-optimized\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18e5abd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"18e5abd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbe79b elementor-widget elementor-widget-image\" data-id=\"ecbe79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/White-pen-mockup-scaled.jpg\" class=\"attachment-full size-full wp-image-2278\" alt=\"\" srcset=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/White-pen-mockup-scaled.jpg 2560w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/White-pen-mockup-300x200.jpg 300w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/White-pen-mockup-1024x683.jpg 1024w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/White-pen-mockup-768x512.jpg 768w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/White-pen-mockup-1536x1024.jpg 1536w, https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2023\/12\/White-pen-mockup-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de85097 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"de85097\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79033d4 elementor-widget elementor-widget-text-editor\" data-id=\"79033d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Right away I was excited when Jessica mentioned her, \u201ccommitment to brilliance\u201d in her mission statement. That phrase made me think of a lightbulb going off when someone has an idea or is being productive, so I knew I wanted to use a lightbulb somewhere in the logo. I also wanted to have a science aspect in the logo and ended up with molecules as a divider to separate the logo from the tagline. Combining all these created a modern logo that was unique to my client and her brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ff8d0d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4ff8d0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b847644 elementor-widget elementor-widget-heading\" data-id=\"b847644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Takeaway<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7267576 elementor-widget elementor-widget-text-editor\" data-id=\"7267576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I learned so much going through this process with Jessica that I&#8217;m thankful for. From communicating with a client to researching and finding elements and from there, creating estimates and contracts, to learning more about my own design process. This was an experience I won&#8217;t soon forget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Officeology Case Study For this class project my client, Jessica, contacted me to re-design her logo and create a branding guide for her office supply store, Officeology. We started this project towards the end of October and finished in late November. The Discovery Process To start this process we set up a meeting where I asked her questions to get to know her and her brand better. She mentioned she wished she had a different color scheme that was brighter, the logo to have a modern feel, and she wanted the colors as well as the logo itself to pop more. The core values she wanted me to represent in her brand included the following: Brand Loyalty Fun Cheerful Honest Great friendly atmosphere Personable with customers \u00a0 Her target audience included individuals who own local businesses and need office supplies. Her mission statement was very thorough, looking through it I was able to pull more attributes that represented her brand: Solution driven Positivity Commitment to brilliance Empathy Creativity Design Process The first step in my design process is to create various mood boards that give the client a feel for what the logo could end up looking like. I gave her two options for the color scheme, one based on the original logo colors, just brighter, and another that I felt represented her core values best. The color scheme we ended up choosing was a combination of blue hues, yellow, purple, and pink. Blue is synonymous with honesty and is a trustworthy color. Yellow is positive, fun, cheerful, and linked to creativity. Purple is linked to empathy, and I chose a bright pink to offset the purple. The psychology behind the colors all accurately represents her core values, and to make sure the logo visually represents these values further, I wanted to do the same for the fonts.\u00a0 To have a modern look and feel all the fonts we agreed on were san-serif fonts. And because creativity is one of her core values, the name of her business is creative, along with a creative tagline: \u201cThe Science of Productivity\u201d, it was only fitting to greet her customers with a creative font. We ended up choosing LTC Globe Gothic for the primary font. With honesty being a core value, I wanted to have a trustworthy font as a secondary option for her tagline, for this we went with Zahrah Tamil Medium. And finally, to tie everything together we needed a friendly font that\u2019s easy to ready for anything written in body copy, for this we agreed on Brother 1816 regular. Logo Drafts The next step is taking everything I&#8217;ve learned from our meetings and start drafting logo options. For these options I presented, I wanted to have a play on words with her tagline, \u201cThe Science of Productivity\u201d I desired something in the logo to represent a combination of science and productivity. This is represented throughout the variations I showed Jessica.\u00a0 After we narrowed down what logo we liked I made a few revisions and finalized her logo. The Final Result Right away I was excited when Jessica mentioned her, \u201ccommitment to brilliance\u201d in her mission statement. That phrase made me think of a lightbulb going off when someone has an idea or is being productive, so I knew I wanted to use a lightbulb somewhere in the logo. I also wanted to have a science aspect in the logo and ended up with molecules as a divider to separate the logo from the tagline. Combining all these created a modern logo that was unique to my client and her brand. The Takeaway I learned so much going through this process with Jessica that I&#8217;m thankful for. From communicating with a client to researching and finding elements and from there, creating estimates and contracts, to learning more about my own design process. This was an experience I won&#8217;t soon forget.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2161","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study - Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sagebrowndesigns.com\/portfolio\/index.php\/case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - Portfolio\" \/>\n<meta property=\"og:description\" content=\"Officeology Case Study For this class project my client, Jessica, contacted me to re-design her logo and create a branding guide for her office supply store, Officeology. We started this project towards the end of October and finished in late November. The Discovery Process To start this process we set up a meeting where I asked her questions to get to know her and her brand better. She mentioned she wished she had a different color scheme that was brighter, the logo to have a modern feel, and she wanted the colors as well as the logo itself to pop more. The core values she wanted me to represent in her brand included the following: Brand Loyalty Fun Cheerful Honest Great friendly atmosphere Personable with customers \u00a0 Her target audience included individuals who own local businesses and need office supplies. Her mission statement was very thorough, looking through it I was able to pull more attributes that represented her brand: Solution driven Positivity Commitment to brilliance Empathy Creativity Design Process The first step in my design process is to create various mood boards that give the client a feel for what the logo could end up looking like. I gave her two options for the color scheme, one based on the original logo colors, just brighter, and another that I felt represented her core values best. The color scheme we ended up choosing was a combination of blue hues, yellow, purple, and pink. Blue is synonymous with honesty and is a trustworthy color. Yellow is positive, fun, cheerful, and linked to creativity. Purple is linked to empathy, and I chose a bright pink to offset the purple. The psychology behind the colors all accurately represents her core values, and to make sure the logo visually represents these values further, I wanted to do the same for the fonts.\u00a0 To have a modern look and feel all the fonts we agreed on were san-serif fonts. And because creativity is one of her core values, the name of her business is creative, along with a creative tagline: \u201cThe Science of Productivity\u201d, it was only fitting to greet her customers with a creative font. We ended up choosing LTC Globe Gothic for the primary font. With honesty being a core value, I wanted to have a trustworthy font as a secondary option for her tagline, for this we went with Zahrah Tamil Medium. And finally, to tie everything together we needed a friendly font that\u2019s easy to ready for anything written in body copy, for this we agreed on Brother 1816 regular. Logo Drafts The next step is taking everything I&#8217;ve learned from our meetings and start drafting logo options. For these options I presented, I wanted to have a play on words with her tagline, \u201cThe Science of Productivity\u201d I desired something in the logo to represent a combination of science and productivity. This is represented throughout the variations I showed Jessica.\u00a0 After we narrowed down what logo we liked I made a few revisions and finalized her logo. The Final Result Right away I was excited when Jessica mentioned her, \u201ccommitment to brilliance\u201d in her mission statement. That phrase made me think of a lightbulb going off when someone has an idea or is being productive, so I knew I wanted to use a lightbulb somewhere in the logo. I also wanted to have a science aspect in the logo and ended up with molecules as a divider to separate the logo from the tagline. Combining all these created a modern logo that was unique to my client and her brand. The Takeaway I learned so much going through this process with Jessica that I&#8217;m thankful for. From communicating with a client to researching and finding elements and from there, creating estimates and contracts, to learning more about my own design process. This was an experience I won&#8217;t soon forget.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sagebrowndesigns.com\/portfolio\/index.php\/case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Portfolio\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-02T14:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sagebrowndesigns.com\/portfolio\/wp-content\/uploads\/2024\/05\/officeology-hero-scaled.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/index.php\\\/case-study\\\/\",\"url\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/index.php\\\/case-study\\\/\",\"name\":\"Case Study - Portfolio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/index.php\\\/case-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/index.php\\\/case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/officeology-hero-scaled.jpeg\",\"datePublished\":\"2023-12-13T06:39:17+00:00\",\"dateModified\":\"2024-05-02T14:44:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/index.php\\\/case-study\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/index.php\\\/case-study\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/index.php\\\/case-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/officeology-hero-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/officeology-hero-scaled.jpeg\",\"width\":2560,\"height\":1524},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/index.php\\\/case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/#website\",\"url\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/\",\"name\":\"Portfolio\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/#\\\/schema\\\/person\\\/abb4b0a9bcf0dbd6d5c7310e4ac5bf82\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/#\\\/schema\\\/person\\\/abb4b0a9bcf0dbd6d5c7310e4ac5bf82\",\"name\":\"Sage Brown\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Custom-Favicon-01.png\",\"url\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Custom-Favicon-01.png\",\"contentUrl\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Custom-Favicon-01.png\",\"width\":834,\"height\":834,\"caption\":\"Sage Brown\"},\"logo\":{\"@id\":\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Custom-Favicon-01.png\"},\"sameAs\":[\"https:\\\/\\\/sagebrowndesigns.com\\\/portfolio\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study - Portfolio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sagebrowndesigns.com\/portfolio\/index.php\/case-study\/","og_locale":"en_US","og_type":"article","og_title":"Case Study - Portfolio","og_description":"Officeology Case Study For this class project my client, Jessica, contacted me to re-design her logo and create a branding guide for her office supply store, Officeology. We started this project towards the end of October and finished in late November. The Discovery Process To start this process we set up a meeting where I asked her questions to get to know her and her brand better. She mentioned she wished she had a different color scheme that was brighter, the logo to have a modern feel, and she wanted the colors as well as the logo itself to pop more. The core values she wanted me to represent in her brand included the following: Brand Loyalty Fun Cheerful Honest Great friendly atmosphere Personable with customers \u00a0 Her target audience included individuals who own local businesses and need office supplies. Her mission statement was very thorough, looking through it I was able to pull more attributes that represented her brand: Solution driven Positivity Commitment to brilliance Empathy Creativity Design Process The first step in my design process is to create various mood boards that give the client a feel for what the logo could end up looking like. I gave her two options for the color scheme, one based on the original logo colors, just brighter, and another that I felt represented her core values best. The color scheme we ended up choosing was a combination of blue hues, yellow, purple, and pink. Blue is synonymous with honesty and is a trustworthy color. Yellow is positive, fun, cheerful, and linked to creativity. Purple is linked to empathy, and I chose a bright pink to offset the purple. The psychology behind the colors all accurately represents her core values, and to make sure the logo visually represents these values further, I wanted to do the same for the fonts.\u00a0 To have a modern look and feel all the fonts we agreed on were san-serif fonts. And because creativity is one of her core values, the name of her business is creative, along with a creative tagline: \u201cThe Science of Productivity\u201d, it was only fitting to greet her customers with a creative font. We ended up choosing LTC Globe Gothic for the primary font. With honesty being a core value, I wanted to have a trustworthy font as a secondary option for her tagline, for this we went with Zahrah Tamil Medium. And finally, to tie everything together we needed a friendly font that\u2019s easy to ready for anything written in body copy, for this we agreed on Brother 1816 regular. Logo Drafts The next step is taking everything I&#8217;ve learned from our meetings and start drafting logo options. For these options I presented, I wanted to have a play on words with her tagline, \u201cThe Science of Productivity\u201d I desired something in the logo to represent a combination of science and productivity. This is represented throughout the variations I showed Jessica.\u00a0 After we narrowed down what logo we liked I made a few revisions and finalized her logo. The Final Result Right away I was excited when Jessica mentioned her, \u201ccommitment to brilliance\u201d in her mission statement. That phrase made me think of a lightbulb going off when someone has an idea or is being productive, so I knew I wanted to use a lightbulb somewhere in the logo. I also wanted to have a science aspect in the logo and ended up with molecules as a divider to separate the logo from the tagline. Combining all these created a modern logo that was unique to my client and her brand. The Takeaway I learned so much going through this process with Jessica that I&#8217;m thankful for. From communicating with a client to researching and finding elements and from there, creating estimates and contracts, to learning more about my own design process. 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We started this project towards the end of October and finished in late November. 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